I love trailers. I think there is a special skill to putting together a good trailer. It must capture the attention and entice an audience but give very little away so that the viewer doesn’t feel like they’ve already seen … Continue reading Trailer of the Week 18/5
In the week that Warner Bros announce an extended cut of Suicide Squad that is sure to feature more of Jared Leto’s Joker, it has also come to people’s attention that the super-villain team-up movie has been a box office … Continue reading Why Suicide Squad’s success is a good thing…
San Diego Comic-Con is coming and with it will be an opportunity for studios to showcase their films and begin their marketing and advertising. For many this will be almost a whole year in advance, with limited footage or just some … Continue reading Are movies advertised too far in advance?
Recently, Oscar winning movie Birdman was heralded, amongst other things, for director Alejandro Gonzalez Inarritu’s ability to make the whole movie seem like one long scene. If you watch closely you can just about spot the “joins” but Inarritu manages to … Continue reading Why do directors use “one-shot” scenes?
There is a huge problem in movie marketing these days. Studios are vying for the huge audiences and trying to get everyone to see their movie so have started to “spoil” their own films. Trailers and posters are giving away … Continue reading Why the Cloverfield series is the best example of movie marketing