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Tag: Posters

Movie, Views2 Comments

Why the Cloverfield series is the best example of movie marketing

April 3, 2016April 3, 2016 Ben

There is a huge problem in movie marketing these days. Studios are vying for the huge audiences and trying to get everyone to see their movie so have started to “spoil” their own films. Trailers and posters are giving away … Continue reading Why the Cloverfield series is the best example of movie marketing

Movie, Views6 Comments

What if… Posters were the only marketing tool a film could use?

July 30, 2014 Ben

Posters have become the lesser cousin to trailers when it comes to the marketing for movies, particularly big blockbusters. The poster is usually released around the same time as the trailer or in some minor cases, a couple of months before just … Continue reading What if… Posters were the only marketing tool a film could use?

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