3 of the Best vs 3 of the Worst is exactly what it sounds like – 3 of the best examples of either an actor, film series, genre, etc. versus 3 of the worst. It’s also an opportunity for you to have your say on my choices and whether you would have placed something ahead of my best or my worst. This week its Movie Trailers.
I love movie trailers. They are snippets of movies, cool moments and if done very well, goosebumps, excitement and enthusiasm inducing pieces of artistic genius. Any film can have an amazing trailer, even if the movie itself is poor. There are a huge amount of fantastic trailers and that is why this is called “3 of THE best” not “THE 3 best” because in researching this, I found the decision was so difficult, it could well be a monthly feature, returning and adding to this list more and more.
It was actually more difficult picking the 3 worst because often a bad film means a bad trailer anyway. I decided to go with trailers that gave the film no decent discernible reasons to be watched. Trailers that well could have done the opposite of their intention, actually putting me off seeing the movie. So without further ado, here we go…
3 of the Best
3 – Goldeneye
James Bond had been off our screens since Timothy Dalton’s (underrated) Bond outing Licence to Kill. He is one of the most iconic movie characters, if not THE most iconic so it was only fitting that a trailer would do justice to the mainstream return of one of Britain’s greatest heroes. This trailer does that fantastically, with a soft, Bond theme intro, a cool entrance for our new actor and then a hard montage of action scenes played through by the now legendary tune. You can’t help but be excited for his return, even if you’re not a fan of Bond, James Bond.
2 – The Matrix
It’s hard to imagine a time when a movie’s plot, cast and every inch of information about it hadn’t been on the internet for everyone to see at least a year before anyone got to glimpse any footage. This was the case with The Matrix though, with very few people really understanding what the movie was or what it was about (some watched it and still didn’t have a clue). In hindsight, most of the movies coolest and most iconic moments are already shown in the action-fest trailer but its done at such a high-speed that you’re not even sure what you’re watching. Most trailers give the audience some idea of the story or plot – with The Matrix, less was more and it worked fantastically.
1 – Cloverfield
This wasn’t a difficult choice. The trailer gives nothing away and completely epitomises what a “teaser trailer” should do. It starts off subtle, calm and with no clue to what the film could be about before launching into the brief, explosive moments that occur at the beginning of the movie. To end with the now famous scene with the Statue of Liberty’s head rolling through the street, and no title, was such a brave and cool move that all you could do was be excited and intrigued about a movie that only had “produced by J.J Abrams” as any clue.
3 of the Worst
3 – Catfish
I love Catfish; The film and tv show. Its intriguing, well-told and shot in such a raw and personal way that you can’t help but be brought in and stuck into the events of movie. It’s just a shame that the trailer led everyone to believe it was a found footage horror with a twist so amazing that it had to be seen to be believed. The final part of the trailer, at the house, with Nev looking through the windows, could have been taken from any horror movie… so when you sit down to watch a horror film, you can’t help but feel confused by the tale of internet dating that you get instead. Great film; misleading and ultimately poor trailer.
2 – Scary Movie 5 / A Haunted House
A couple of things bug me about these trailers. First of all – there are no funny, original or interesting moments, which is both a comment on the trailers and probably the films themselves. Also, it could be the same trailer for all other Scary Movie films, with fart gags, slapstick and poor imitations of celebrities or even worst, cameos by desperate celebrities. The fact that these movies are still going, based on trailers like these, makes me angry at the movie industry. Add to that the fact that the trailers are practically identical, and you wonder how nobody noticed or if anyone actually cared! It’s the same film, with essentially the same jokes… or same attempts at jokes!
1 – Jack and Jill
A trailer should make a film look good. It should make you want to see the movie. Jack and Jill does the opposite. From the very beginning, the moment we see “Jill” you realise what an awful mistake this whole movie will be. The trailer offers nothing funny or worth being interested in at all. It also adds Al Pacino and catapults this trailer to the worst ever. Not only does it tarnish a great actors career and movie output, it telegraphs that fact to anyone smart enough to avoid this movie. No getting away from it Pacino, everyone knows you starred in an Adam Sandler cross-dressing movie!
Overall, the 3 of the Best and 3 of the Worst trailers were difficult to choose. There are so many that can fit in each category that this is definitely something I am coming back to. Let me know any of your own opinions; trailers that you think deserve an honourable or dishonourable mention and I’ll give them look.