The beginning of the year is when the blockbuster trailer season starts in earnest. We get all the huge trailers for the biggest movies, offering explosions, booming music and cool pieces of nonsensical dialogue; and I love it!
Over the years there have been many examples of trailers being much better than the movies they are advertising. Some are very clever, others piece together the best parts of the movie or in the case of many comedies, the funniest moments. Unfortunately, this also means that trailers have a tenancy to spoil the movies too.
Recent examples of this have been the Terminator Genisys trailer. This trailer, in an attempt to get bums in cinema seats, gave away a huge, major plot point. Although this wouldn’t have saved what was a mediocre movie, it did mean that the impact of this particular moment was minimal and it influenced how the film was watched.
This has been the case for many different trailers and I have given my views on how to stop this before. There is a much more obvious way though… just give up trailers altogether.
I know many people who have done this and it makes sense. You don’t need trailers to entice you to see Captain America: Civil War or the new Deadpool movie and as exciting as the trailers were, it wasn’t the main reason that Star Wars: The Force Awakens has made billions.
If you are as plugged into movie culture as many people who read this blog are, then you don’t need trailers for the new releases either. Before I saw a trailer I was interested in upcoming releases like Trumbo or Spotlight because of the stories or the people involved. I don’t necessarily need the trailers to peak interest.
I still couldn’t do it though. I couldn’t give up the excitement that a good trailer gives me. The best recent example is Star Wars. Those first teased glimpses of the Millennium Falcon in flight were enough to get me to sign up on opening night. The last glimpses of Jared Leto as The Joker in Suicide Squad was enough to secure that film as my “must-watch” of the year.
There are other films that would slip through the net as well. Films that on first glimpse at cast or premise don’t necessarily interest me but with a well put together trailer can make the difference.
Overall, I know the reasons people give up trailers and the more trailers that are released, the more of the movie is seemingly spoiled (I’m looking at you Batman vs Superman) but there are also so many good trailers which give a movie fan a rush that I couldn’t go cold turkey, spoilers or not. How about you?